Getting More & Better Clients
How to Get More Clients for Your Law Firm
A practical marketing and intake plan for solo and small law firms that want more of the right clients, not simply a busier calendar.
August 21, 2026 · 14 min read
The Business Intel
Practical thinking for law firm owners
Useful guidance for attracting better clients, improving the business behind the legal work, and building a firm that gives you more control.
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61 articles
Getting More & Better Clients
10 Law Firm Marketing Strategies That Actually Generate Clients
A practical framework for ranking marketing strategies for a solo or small firm by what turns into signed clients, not by what generates the most activity.
August 14, 2026 · 8 min read
Getting More & Better Clients
How Much Should a Small Law Firm Spend on Marketing?
How to set a marketing budget you can defend, based on your specific growth goal and cost per client rather than a borrowed percentage.
August 7, 2026 · 8 min read
Getting More & Better Clients
How to Build a Predictable Law Firm Marketing Plan
How to replace reactive, sporadic marketing with a documented plan tied to a calendar, an owner, and a review date.
July 31, 2026 · 7 min read
Getting More & Better Clients
How to Get More Referrals Without Sitting Around Waiting for Them
A system for making referrals an intentional, managed source of clients rather than an unpredictable byproduct of doing good work.
July 24, 2026 · 7 min read
Getting More & Better Clients
Why Your Law Firm Marketing Isn't Working
How to diagnose whether the problem is your marketing channel, your message, or what happens to leads after they arrive.
July 17, 2026 · 7 min read
Getting More & Better Clients
How to Choose the Best Marketing Channels for Your Law Firm
A framework for selecting channels based on how your specific clients find and hire a lawyer, not based on what is popular or what a vendor recommends.
July 10, 2026 · 7 min read
Getting More & Better Clients
How to Track Which Law Firm Marketing Is Actually Making You Money
How to build a simple tracking system that connects signed clients and their fees back to the channels that produced them.
July 3, 2026 · 7 min read
Getting More & Better Clients
How to Attract Better Clients Instead of Just More Leads
Why chasing lead volume can reduce profitability, and how to align your marketing and intake with the clients your firm is built to serve well.
June 26, 2026 · 7 min read
Getting More & Better Clients
SEO, Google Ads, Social Media or Referrals: Where Should a Small Law Firm Invest First?
A practical comparison of four common options and a framework for sequencing your first investment based on speed, cost, and your firm's current situation.
June 19, 2026 · 9 min read
Intake, Sales & Getting Hired
How to Turn More Law Firm Leads Into Paying Clients
A lead becomes a client through a repeatable process, not improvisation. Learn how to build the path from first contact to signed engagement and measure where prospects stop moving.
June 12, 2026 · 7 min read
Intake, Sales & Getting Hired
Why Prospective Clients Call Your Law Firm and Never Hire You
When callers do not become clients, the cause is findable. Diagnosing the specific drop-off point is more productive than guessing at a fix.
June 5, 2026 · 7 min read
2026 Law Firm 500 Awards
Growth like this starts with clarity.
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Four of the five fastest-growing law firms in the US this year are How to Manage a Small Law Firm members, including the #1 firm in the country. Your Diagnostic is where you get clear on what your firm needs next.
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- Rank #51,250%three-year growthWillow Legal GroupEstate Planning, Maryland